🌸 Landing page redesign
Estela Cameira is an award-winning oriental dance teacher and studio director. She needed a landing page that would attract the right students and encourage more people to join her classes.
The landing page was redesigned to guide visitors step by step, helping them feel comfortable and confident about starting. The hero now introduces Estela as a supportive teacher and communicates that beginners are welcome. Instead of focusing on biography first, the page now clearly explains what students can learn and which classes are available.
Her previous website focused heavily on achievements but didn’t clearly communicate how new students could start learning with her. The goal of this redesign was to create a welcoming, modern page that builds trust, explains the offer clearly, and motivates visitors to book their first class. Testimonials are placed after users understand the offer, reinforcing credibility at the right moment in the journey.
Estela wanted the visual style to feel elegant, modern, and expressive, reflecting both the artistry of oriental dance and the welcoming atmosphere of her classes.
The visual system focuses on:
The new landing page makes it easier for visitors to take the next step and book a class by creating a clearer, more welcoming journey. It also reflects Estela’s personality much better, elegant, positive, and playful, just like her classes.